Month: June 2014

Live for the Healthy Now, Pepsi

In 2012, Pepsi kicked off a global “Live for Now” campaign, which promoted the idea of living “each moment to the fullest” and “embrac[ing] the ‘now’” particularly as it related to pop culture. In addition to TV, radio, and outdoor advertising, it promoted its new “Pepsi Pulse” digital and social media platform to connect with users and their experiences on-the-go. Last month, Pepsi furthered this campaign with a “Global Fashion Capsule Collection” – branding the “Live for Now” mantra on clothing and accessories.

Pepsi's Live for #Now ad

Source: Google

The #YOLO (“you only live once”) generation will almost certainly eat this up, but Living for Now has the potential for sending the message that one should make decisions made “in the now” without worrying about future consequences. This sort of thinking has deleterious effects, leading to everything from rising credit card debt to unhealthy diet or lifestyle behaviors. (more…)

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Addressing the Global Obesity Epidemic: Collaboration is Key

As part of the Global Burden of Disease Study 2013, the Institute for Health Metrics and Evaluation conducted a systematic analysis of obesity rates from 1980-2013, showing a consistent upward trend worldwide. Underscoring the costs and health impacts of the obesity pandemic, the C3 Obesity policymaker survey 2014 provides data from 11 countries and indicates increasing awareness by policymakers about obesity.

These reports highlight an opportunity to focus efforts both in and outside government in order to support the World Health Organization’s goal of 25% relative reduction in the risk of premature mortality from non-communicable diseases (NCDs) by 2025. (more…)

The Opportunity Cost of Healthy Behavior

After a long day at the office or the hospital, when I am mentally wiped out, going for a bike ride or lifting weights at the gym is often the last thing that I want to do. I also don’t want to go grocery shopping, make dinner, or plan lunch for the next day. I definitely don’t want to take the time to floss. Happy hour, sitting on the couch and watching Netflix, or trying out a new restaurant with friends sound much more appealing.

This problem is shared by all – we are constantly bombarded with messages and forced to make short-term decisions that may conflict with long-term health goals. Eat healthy, but try the KFC Double Down. Go to the gym, but have you marathon-watched that new season of House of Cards yet?

Living a “healthy” lifestyle – however defined – takes work and energy. (more…)