global health

Let’s START at the very beginning

An important development in the worldwide treatment and care of HIV-infected individuals was announced earlier this week. Read on to find out what this means for HIV treatment practices moving forward…

Source: http://www.capitalwired.com/wp-content/uploads/2015/05/113.jpg

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Maternal Mortality in the Peruvian Amazon

As part of my Global Health elective in Iquitos, Peru through the Ben Gurion University Medical School for International Health, we have been learning about the maternal health issues particular to this part of the world. “Improve maternal health” is one of the mandates of the WHO’s Millennium Development Goals, and it is ever so relevant here in Peru, where the maternal mortality rate (MMR) – though declining – is 89 maternal deaths per 100,000 live births and is higher than neighboring South American countries. It is an issue that has been highlighted by many groups and publications such as HealthAffairs, Physicians for Human Rights, and Amnesty International.

MDG-5 (more…)

Peru: Medicine is People Treating People

For the past few weeks, I have been living in Iquitos, Peru and rounding at the regional hospital (Hospital Regional de Loreto) as part of a Global Health elective that I applied for through a foreign university.

Hospital Regional de Loreto

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Live for the Healthy Now, Pepsi

In 2012, Pepsi kicked off a global “Live for Now” campaign, which promoted the idea of living “each moment to the fullest” and “embrac[ing] the ‘now’” particularly as it related to pop culture. In addition to TV, radio, and outdoor advertising, it promoted its new “Pepsi Pulse” digital and social media platform to connect with users and their experiences on-the-go. Last month, Pepsi furthered this campaign with a “Global Fashion Capsule Collection” – branding the “Live for Now” mantra on clothing and accessories.

Pepsi's Live for #Now ad

Source: Google

The #YOLO (“you only live once”) generation will almost certainly eat this up, but Living for Now has the potential for sending the message that one should make decisions made “in the now” without worrying about future consequences. This sort of thinking has deleterious effects, leading to everything from rising credit card debt to unhealthy diet or lifestyle behaviors. (more…)

Addressing the Global Obesity Epidemic: Collaboration is Key

As part of the Global Burden of Disease Study 2013, the Institute for Health Metrics and Evaluation conducted a systematic analysis of obesity rates from 1980-2013, showing a consistent upward trend worldwide. Underscoring the costs and health impacts of the obesity pandemic, the C3 Obesity policymaker survey 2014 provides data from 11 countries and indicates increasing awareness by policymakers about obesity.

These reports highlight an opportunity to focus efforts both in and outside government in order to support the World Health Organization’s goal of 25% relative reduction in the risk of premature mortality from non-communicable diseases (NCDs) by 2025. (more…)